Unknown Let's Talk Marketing – Business

  Mobile phone advertising works?

March 20th, 2013 by Franco

84% of smartphone users notice mobile advertising according to Google research. Of course they do! How can they not notice if they are surfing on their smartphone?

85% of smartphone users look for local information also according to google research. This makes sense because if you are out and need a taxi you will of course do a quick search on your smartphone. Indeed if you need a pizza or a tyre change. Impulse purchases must be aided by searching the net on a smartphone.

So shall we all go out and open a Domino’s franchise or a set up a mini-cab firm? Actually, yes we should because nowadays an entrepreneur has to consider mobile advertising as a way of promoting his business and rather then setting up a business first and then deciding how to promote it, we should all decide what we can promote on digital media and then set up that business.

Back to front thinking or simple pragmatism?

There are so many empty retail units on the high street that it is probably no surprise to you that I spend most of my time deciding what I could put in any one of dozens of locations I drive past every day with shops available to let.

Then I think how would I promote it? Hard to get loads of Facebook followers for a fish & chip shop? What could I twitter about fish? Would Linkedin drive footfall? What about a circle of fish lovers on Google+?

And so I sadly resign myself to not opening my much loved idea of a fish & chip shop that makes really good fish & chips.

At least I will not smell of fried oil and I probably will not eat much fish & chips, keeping me healthy!

Mobile phone advertising works and therefore I must come up with an idea that can be promoted on mobile phones.

Smartphones are an intrinsic part of everyday life and cannot be ignored when deciding what business you are going to create?
Does this create new opportunities or kill new opportunities? I don’t know, but there are plenty of empty shops in the high street and I do wonder?

Mobile phone advertising should be incorporated in any media strategy and businesses must make sure that their websites can be viewed on mobiles.

I tend to use my ipad for surfing the net and due to my age I tend to avoid mobile surfing so maybe I should qualify my thinking by adding a condition to the type of business I should be setting up in the high street – something that targets adults under 50 to ensure they are more likely to use their smartphones for surfing without putting glasses on.

Just had a thought….. what happens if somebody calls you on your smartphone when you are about to buy something on the net? Oh No!

  If you don’t change direction……you will end up where you are going.

December 11th, 2012 by Franco

This may be good for a logistics company or an HGV driver, but in truth many businesses never change direction because they think they know where they are heading although in reality they fail miserably.

There was a time when I was heavily influenced by American Marketing Gurus who bombarded me with cliches and sayings that resound in my head to this day.

My favourite is “if it ain’t broke……BREAK it!

My point is that in business you must never get compalcent, look at Microsoft -they were top dog and let Google and Facebook overtake them dramatically and now they are playing catch up.
Businesses should be constantly anylising and testing themselves so that they are not left behind – Comet had a great high street presence but failed to encompass the internet successfully.


December 5th, 2012 by Franco

Cupcakes are a great way of offering something different to your clients or indeed to your staff.
Branded with your company logo the gift is original and is truly personal. Any message can be used on the cake, Happy Birthday, Merry Christmas, Well Done or Thank you for your business.

It is extremely difficult to come up with new ideas for marketing yourself or your business and this is as good as any hence the considerable growth in the cupcake industry.

As long as your logo as available on jpeg then an image can be prepared on a cupcake instantly. Production is swift and the whole buying process can be completed within 48 hours including delivery.

Check out our new service on our website you might be pleasantly surprised and all for only £19.99 plus vat for six cakes including delivery in Nottinghamshire, Derbyshire or Leicestershire.


  What is PageSpeed Insights?

November 19th, 2012 by Franco

Talking to a colleague the other day I questioned whether Google really wants everybody to know how best to improve a website listing or whether Google really wants website owners to use the services of SEO companies?

I was told in no uncertain terms that absolutely Google has an interest in making sure everybody maximises their websites otherwise the competition might end up offering better search results to their surfers.

So how can we do this? Look at Google Webmaster Guidelines! There is a huge amount of assitance available to those that understand these things and if you can be bothered, a little application can really make a difference.

For example take PageSpeed Insights, one of Google’s tools for testing how fast your content pages load on the internet. It gives you a score out of 100 and then makes suggestions how you can increase the load speed.

So, PageSpeed analyzes content, then generates suggestions to make the page faster. reducing page load times can reduce bounce rates and increase conversion rates.

And it’s all free!

Try it and see, simply enter PageSpeed Insights in google search and it will take you to a test page.

  How social media played a key role in the American presidential election

November 12th, 2012 by Franco

It’s common knowledge Barak Obama used social media to an extent never used before 4 years ago when he was first elected to the White House. Cleverly, President Obama realised that he should continue with his efforts to maintain a strong social media following, to obtain an advantage over his rival. This month his efforts to beat Romney were definitely aided by his social media strategy. Obama’s core supporter base has a younger demographic than Romney’s. Democrats tend to be younger voters like students and single mums or indeed women as a whole who use social media more than men and older citizens. Romney’s supporter base tends to be over 50s with a male bias.

So did social media win the election for Obama? Maybe it did, these stats make interesting reading:

As of election night, President Obama had 32 million Facebook fans, 21 million Twitter followers, and 259,685 YouTube views.

On the other hand, Mitt Romney had 12 million Facebook fans, 1.7 million Twitter
followers, and only 29,172 YouTube views.

Nearly 2 billion dollars spent by each candidate, and the finish was so close only a 2% swing would have won it for Romney. All this money spent and yet it probably all came down to social media – a strong lesson for all you budding Presidential candidates.

  Junior Apprentice is really impressive this year!

November 12th, 2012 by Franco

Anybody who saw the task where the junior apprentices had to write a cookery book cannot fail to be impressed!
#where’smummy was an absolutely fantastic idea and somebody should definitely take it to market! Firstly the idea to target students who need advice on what and how to cook was brilliant. Then the idea to call it #where’smummy was sublime. Finally to present it in a comic book format was superb. All this created by teenagers? Fantastic, they have shown to have incredible potential as real world entrepreneurs, they need congratulating.

  Online Offline Integration

September 20th, 2012 by Franco

Sometimes stating the obvious is really important and this is it.

There are many businesses that promote themselves daily on television, press and by post or leaflet distribution.

They put a lot of effort into preparing their radio advert or their press advert and then wait for new business to hit their website.

Many companies do this right and their websites are easily accessible because their web addresses are easy to find or there is no similarity with other competitors.

What is annoying is when you can’t find the website. Or if you get a flyer with a special offer that does not exist on the website. Or the link takes you to a home page and finding the relevant page is too time consuming.

There are two simple ways of dealing with this.

Create a separate stand alone page and guide potential customers recruited from your press or whatever advertising to this specific URL or compliment your media strategy with google PPC advertising, reducing the likelihood of your new business going elsewhere.

  Barclays Bank had to replace CEO

July 3rd, 2012 by Franco

Time and time again we are presented with serious examples of malpractice when it comes to the banking sector. Do we all work in the same legal environment or are banks exempt from worrying about the consequences of their actions? Actually, we all know the answer to this as we have debated it to death in the last three or four years.
What I think is really telling, is how Bob Diamond had no intention to resign because it would not be good for Barclays’ shareholders if he were to go? Really? Well, let’s be certain about one thing and that is; that it is good for customers that he has gone.
The biggest issue coming from all these scandals is how the customer counts for nothing. The banks are all willing to exploit customers regardless as long as they can make their huge profits to satisfy shareholders. It is now imperative that banks change their focus and change their thinking, treat the customer with respect and treat the customer honestly, or else you will be found out.
Ask any business owner or indeed individual and you will find total perplexity about how they have been treated by the banks in recent times. Let the banks realise that the customer is king and maybe, just maybe they can start to earn some of their ridiculous bonuses.

  Businesses must learn from England euro failure

June 27th, 2012 by Franco

It was the same old story; the defence well organised, the midfield disciplined and the flair of the strikers ready to be unleashed. So what went wrong?

The strategy was wrong!

Everything suggested that England were well prepared and likely to achieve its goal of winning the Euros at last.

Shame, because like so may businesses unless you have a strategy to win, you lose!

Businesses with strong individuals, strong systems and even strong products can put it all to waste if management fail to have the desire to win, the desire to take the risk that will lead to success, the desire to overcome all obstacles and competitors. Some have it and some don’t.

Don’t run your business like the England manager runs his team, …… make sure you have a winning strategy!

  The second best bit of marketing advice you will ever get.

June 9th, 2012 by Franco

Say “sorry”.

Had a problem with your bank recently? Your telephone provider or just a regular supplier. Did you get an apology? I bet you didn’t! The truth is that the odds are you will have been denied the most basic of courtesies from many suppliers because they just don’t want to admit when they are wrong.

Why is this the case? Who cares? Do we expect our bank never to make a mistake or do we just want to be respected when they do and receive an apology?

We want an apology, an apology is a sign of good manners and an understanding that they have failed to meet your expectations and that they have failed in making your buying experience a good one. Failing to apologise when you have made a mistake is just a sign of arrogance.

“Mr Customer, I am extremely sorry you are not happy with our service, I regret your experience and I will do the following to put it right:…..”

Businesses who say sorry care about their customers, businesses that don’t, don’t deserve to be in business.