This may be good for a logistics company or an HGV driver, but in truth many businesses never change direction because they think they know where they are heading although in reality they fail miserably.
There was a time when I was heavily influenced by American Marketing Gurus who bombarded me with cliches and sayings that resound in my head to this day.
My favourite is “if it ain’t broke……BREAK it!
My point is that in business you must never get compalcent, look at Microsoft -they were top dog and let Google and Facebook overtake them dramatically and now they are playing catch up.
Businesses should be constantly anylising and testing themselves so that they are not left behind – Comet had a great high street presence but failed to encompass the internet successfully.