Talking to a colleague the other day I questioned whether Google really wants everybody to know how best to improve a website listing or whether Google really wants website owners to use the services of SEO companies?
I was told in no uncertain terms that absolutely Google has an interest in making sure everybody maximises their websites otherwise the competition might end up offering better search results to their surfers.
So how can we do this? Look at Google Webmaster Guidelines! There is a huge amount of assitance available to those that understand these things and if you can be bothered, a little application can really make a difference.
For example take PageSpeed Insights, one of Google’s tools for testing how fast your content pages load on the internet. It gives you a score out of 100 and then makes suggestions how you can increase the load speed.
So, PageSpeed analyzes content, then generates suggestions to make the page faster. reducing page load times can reduce bounce rates and increase conversion rates.
And it’s all free!
Try it and see, simply enter PageSpeed Insights in google search and it will take you to a test page.