What a great tool available to internet marketers! Imagine how it works; you spend a load of money on PPC and you get lots of clicks on your website. They then surf away and forget all about you. But they still want to buy your product except they will do so on another day and with another company because they will start the whole process again.
Remarketing, using a simple code that can be added to your website allows you to target completely randomly those surfers who have previuosly visited your website. They will receive random banner ads from your company on other websites without realising that you are purposely putting your ads on those websites for them to see. It’s a great tool and greatly increases the return on investment.