Unknown Let's Talk Marketing – How social media played a key role in the American presidential election

  How social media played a key role in the American presidential election

November 12th, 2012 by Franco

It’s common knowledge Barak Obama used social media to an extent never used before 4 years ago when he was first elected to the White House. Cleverly, President Obama realised that he should continue with his efforts to maintain a strong social media following, to obtain an advantage over his rival. This month his efforts to beat Romney were definitely aided by his social media strategy. Obama’s core supporter base has a younger demographic than Romney’s. Democrats tend to be younger voters like students and single mums or indeed women as a whole who use social media more than men and older citizens. Romney’s supporter base tends to be over 50s with a male bias.

So did social media win the election for Obama? Maybe it did, these stats make interesting reading:

As of election night, President Obama had 32 million Facebook fans, 21 million Twitter followers, and 259,685 YouTube views.

On the other hand, Mitt Romney had 12 million Facebook fans, 1.7 million Twitter
followers, and only 29,172 YouTube views.

Nearly 2 billion dollars spent by each candidate, and the finish was so close only a 2% swing would have won it for Romney. All this money spent and yet it probably all came down to social media – a strong lesson for all you budding Presidential candidates.

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